Investors are preparing for a significant slowdown in luxury sales as luxury companies gear up to report their first-quarter results. This anticipation stems from lackluster demand in China and

comparisons with last year, when the lifting of COVID restrictions in mainland China led to a surge in sales.

LVMH, the world's largest luxury group, will be the first to report on April 16, followed by competitors such as Kering, Prada, and Hermès a week later. Burberry and Richemont are slated to follow in May.

A surprise warning from Kering last month, indicating that first-quarter sales would decline by 10% rather than the anticipated 3% by analysts, has already dampened expectations for the reporting season. Photo by Jorge Láscar from Melbourne, Australia, Wikimedia commons.